SEOUL WEEKEND UPDATE (Mar 5 -8)

March is playing games with the weather, but the Seoul scene is moving in straight lines. This week is a literal collision of eras: we’ve got the blueprint of UK Acid House meeting the Italian tribalism of the Berlin underground, while JENNIE takes over Yeouido.

Whether you’re here to network with the French Tech crowd or watch people suffer through a fire-noodle eating contest in Mangwon, the spring energy is officially undeniable. Let’s get into the moves.

Seoul Weekend Update
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🖼️ ON GOING 🖼️

CookieRun: Kingdom Art Project (Insa-dong) 
Until Apr 12 | Ara Art Center | Ticketed 
For the visual and gaming heads, this exhibition explores the "Legacy of the Kingdom" through immersive art and light installations. The Radiance of Abundance piece is a highlight, turning digital desire into physical brilliance. A solid Saturday afternoon move before heading to restaurants or bars.

The Hangang Bus (River-wide) 
Now Operational | Jamsil, Yeouido, Magok | ₩3,000 
The river is officially back in business. As of March 1, the Hangang Bus has resumed its full routes, making for the perfect spring outing between Jamsil and Yeouido. Skip the subway noise and take the scenic route: it’s the ultimate "Slow & Easy" Seoul experience.

JENNIE ‘Ruby’ 1st Anniversary Pop-Up (Yeouido)
Mar 5 – Mar 11 | The Hyundai Seoul B2 | Entry: RSVP or Queue (good luck)
Celebrating a year of Ruby, JENNIE takes over the ICONIC zone at The Hyundai. Expect a deep dive into the creative journey of her first studio album with exclusive merch and photo ops. This is a high-level marketing masterclass, get there early if you didn't snag an RSVP.

PACOSPLY 26SS Pop-Up (Yeouido) 
Mar 5 – Mar 11 | The Hyundai Seoul B2 | Free 
Running concurrently with JENNIE, Pacosply drops their newest season along with an exclusive Tracy Yellow Hoodie. It’s a first-come, first-served situation for the limited drops, and spending over ₩300,000 lands you a Raw Podge beanie. A must-stop for the fashion-forward crowd hitting the mall this week.

✨ THURSDAY — LAUGHTERS AND NETWORKING

• Standup Seoul: Fresh Faces (Itaewon) 
  Doors 8PM / Show 9PM | Lit Lounge | ₩10,000 
  Kick off the weekend with some high-energy English comedy featuring a mix of rising stars and familiar voices. This edition includes a special guest from the Korean comedy scene and tunes by DJ Pinnacle. It’s the best 10k you’ll spend this week for guaranteed Friday-eve laughs.

• Afterwork Seoul x La French Tech (Itaewon) 
  6PM – Late | Onesize | Free
  The year is moving fast, and it’s time to turn those LinkedIn connections into real-world opportunities. Afterwork Seoul returns for a high-energy collaboration with La French Tech, bringing together the city's most ambitious founders, investors, and creatives. Set in the stylish atmosphere of Onesize, dress smart-casual and bring your business cards.

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💃 FRIDAY — A FUN NIGHT

• NICOLE MOUDABER (Seongsu) 
  9PM – Late | Undercity Seongsu | ₩44,000 – ₩55,000 
  A literal living legend of techno touches down in Seongsu. Nicole Moudaber isn't just a DJ; she's an era-defining pioneer who has stood alongside Carl Cox for decades. Expect deep, fluid tribal rhythms and high-end techno in a space designed for sonic precision. This is a "reference night" for Seoul’s techno timeline, so if you’re into techno, don't miss it.

• JJ MAHONEYS: Heavy Rotation (Hannam) 
  8:00 PM – 2:30 AM | Grand Hyatt Seoul | ₩20,000 – ₩30,000 (+1 Drink) 
  This night celebrates tracks that gain depth with time. Featuring a soulful live performance by JINBO the SuperFreak and a heavy-hitting DJ lineup including L-LIKE and YUNU, it’s a night designed for those who want to connect through high-quality sound with a view of the city.
  

• BOLERO: 7th Anniversary Party (Itaewon) 
  10PM - Late | Bolero | ₩20,000 
  Seven years of making the dance floor move. Bolero celebrates its anniversary over two days with a massive lineup of the best local DJs. The space might feel familiar, but they’ve promised a different energy for this milestone. Come through and help complete the Bolero story.
  

• Hyeongje-jib: Living Room Live Vol. 2 (Hapjeong) 
  7PM - 11PM | BrotherHouse | Free 
  Kick off the weekend with some raw energy and local love. This "living room" style live session features Hip-Hop DJs and live performances from A.Valley, Yegny, and Liggy. Once the official sets wrap up, the floor opens for an Open Mic session—if you’ve got something to say, this is your stage.

• PULS Presents: <CHILLS> (Itaewon) 
  10PM – Late | Grain Haus | ₩20,000 
  The PULS crew is taking over the first floor of Grain Haus for a night appropriately titled "CHILLS." With a heavy-hitting lineup featuring DPR ARTIC, DJ Roots, and SMMT, expect a high-caliber curation that leans into the polished, low-end grooves the label is known for. It’s a stacked roster of some of the scene’s most consistent selectors, making this a top-tier Friday destination.
  

• UNLUCKYME: Medical Care (Itaewon) 
  10PM – 4AM | Cakeshop | ₩15,000 – ₩20,000 
  Unluckyme continues their pursuit of "gloriously stupid" music with a night designed to let you lose yourself. Featuring Javi Suh, Untitled, and the duo OM fresh off their Asia tour, this is the remedy for a world that forces you to be too smart. Leave your ego at the door and embrace the idiocy.
  

• WILL SPARKS: Melbourne Madness (Gangnam) 
  11PM – 6AM | LION SUPER CLUB | ₩25,000 – ₩30,000
  The pioneer of Melbourne Bounce brings his explosive energy to the Lion stage. Known for Tomorrowland and Ultra-level drops, Will Sparks turns the club into a global rave. If you're looking for heavy kicks and high-octane drops, this is your Friday destination.
  

We went a bit crazy at SOAP
If you missed it, here’s your chance to check out what went down at the Soap Seoul reopening. We really had FUN

A Comprehensive look at Korean Food Trends
Andy Trust went into a deep dive trying to figure out every food trend in Korea from the past 10 years. You’d be surprised at how korean eating trends change over the years.

Seoul Therapy Highlights Andy Sama
Andy Sama was the spotlight of the media Seoul Therapy, through his work as photographer and videographer in the Korean R&B and Fashion Scene. If you’re curious to know more about him check it out.

DeVita – The Tree Is Burning
Devita, the singer (and GSTV friend)’s new album is officially out. A deeply personal, independent release exploring healing and identity. Keep an ear out for "YHWH" (Andy Sama’s favorite).

Running Season: Anytime Fitness
AFRC is recruiting 15 runners for a new season starting March 11th.
Check @movezay to join the crew, free shirts and memberships are on the line.

SIJAK Mead: Gold Medal Celebration
Booze & Buzz’s "SIJAK" mead (honey wine) just took home the gold at the European MMC awards. To celebrate, they’re offering a 10% discount on all products for the entire month. If you haven't tried high-quality mead with that subtle wildflower honey scent and tropical fruit notes, now is the time to stock up.

BACK TO THE WEEKEND UPDATE

🥳 SATURDAY — IT’S AN ALL DAY LONG TYPE OF SATURDAY

• Bukchon Morning Rave Vol. 9 (Bukchon) 
  8AM – 10:30AM | YLESS Bukchon | Free (RSVP) 
  The healthiest way to start your Saturday. Caviar rice balls, free coffee, and a silent disco session designed to align the BPM of your skin with the music. It’s a sensory experiment in "slow-aging" and high energy, just make sure you register via the link in their bio first.
  

• CBM (Crazy Bastard Magazine) Pop-Up and Eating Contest (Mangwon) 
  1PM – 7PM | Small Nest | Free
  The Canada-born Crazy Bastard Magazine lands in Mangwon for its final Asia tour stop. While you can browse the indie mag and grab exclusive Seoul-themed merch, the main event hits at 6 PM: a brutal eating contest featuring 3 packs of Buldak Fire Noodles. Only 8 spots are available on a first-come, first-served basis via DM! Enter if you think your stomach can handle the heat lol.
  

• La Buvette Sonore #5 (Sinsa) 
  5PM – 11PM | Le Sens Unique | Free
  A French-inspired social afternoon featuring a selection of French wines, Ricard, and comfort food like American sandwiches and croquetas. Partnered with French Touch Seoul, this is for the community that appreciates a good "Happy Hour" (5PM-6PM) and soulful DJ sets by Sun of June. Perfect for those who want to feel a bit of Paris in the heart of Seoul.
  

• A GUY CALLED GERALD: Live All Night (Hongdae) 
  10PM - Late | Modeci | ₩15,000 (Pre) / ₩25,000 (Door) 
  The man who kickstarted UK Acid House and laid the blueprint for Jungle/DnB is taking over Modeci. A Guy Called Gerald is "True School" royalty, being in the scene for over 30 years. Seeing a legend of this caliber in an intimate live setting is a rare gift for Seoul's electronic heads.
  

• PACOSPLY 26SS Release Party (Itaewon) 
  10PM – 5AM | Soap Seoul | ₩20,000 (+1 drink) 
  Fresh off their pop-up at The Hyundai, Pacosply is taking over the newly reopened Soap for a massive Spring/Summer release celebration. The lineup is a literal "who’s who" of the local scene, featuring Woogie, SMMT, Kenet, and even Mamas who was spinning at our GSTV Seollal Event.
  

• Public MINT: DJ BUDINO (Itaewon) 
  10PM - Late | Public | ₩20,000 
  Berlin-based Italian DJ and producer Budino brings her psychedelic, industrial textures to the Public MINT series. A regular at Panorama Bar and Fabric, she weaves rare tracks into a deep, organic tapestry of sound. Supported by local heavyweights Ligrye and Bolm, this is for the heads who like it deep and tribal.
  

• The Feast (향연): Jägermeister Night (Seolleung) 
  7PM - Late | Layer Roastery Bar | RSVP via Google Form 
  This is high-end social dining for the "ambitious" crowd. Following a successful first run, this curated party features quality food, interactive content, and ₩1 million in lucky draw gifts. They vet all attendees for "manners and identity," so expect a crowd of actors, models, and entrepreneurs. It’s the ultimate networking stage, just make sure you pre-register before it hits capacity.
  

• PERMIT x Organik Festival (Seongsu) 
  10PM – 6AM | Seongsuyul Music Space | ₩35,000 – ₩55,000 
  Taiwan’s premier underground festival, Organik, converges with PERMIT for a multi-stage immersive experience. Featuring live visuals and a "No Photo/No Video" policy, the focus is entirely on the sound and the space. This is a deep, immersive dive into the East Asian underground scene.
  

• MARCH MADNESS @ The Henz Club (Hongdae) 
  10PM – Late | The Henz Club | ₩15,000 (+1 Drink) 
  Henz is leaning into the "Madness" this Saturday with a lineup that refuses to let the tempo drop. Expect a high-octane mix of Hip-hop and its various sub-genres, with live sets from Ikasé and a non-stop rotation of DJs including Pavie and Chex. If you want a night where the mood shifts as fast as the mixing, this is your spot.

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💆 SUNDAY — IT’S CHILLLLLL

• CBM (Crazy Bastard Magazine) Pop-Up (Mangwon) 
  1PM – 7PM | Small Nest | Free
  The Canada-born indie magazine wraps up its Asia tour in Seoul. Explore a community-driven mix of skate culture, art, and music, with exclusive Seoul-themed merch. If you missed the "Fire Noodle Eating Contest" on Saturday, Sunday is your chance to chill, browse the mag, and vibe with the 215 Sound System.