SEOUL WEEKEND UPDATE (Mar 19 - 22)

March in Seoul is finally starting to breathe. This weekend feels different! It’s not just about the loudest speakers, but the quietest moments too. We’re seeing a city that’s fully alive, from the first large-scale Damien Hirst exhibition in Asia to a communal Natural Wine Potluck in the back alleys of Euljiro..

Before we dive in, we have to give a massive shoutout to you guys! We officially crossed 500 subscribers! It’s amazing to see so many of you actually showing up to these events and supporting the local scenes.

Whether you’re hunting for archival Bottega at a Hannam flea market, catching the "Future House" gospel with Tchami at Soap, or waking up early for an 8 AM Caviar Rave in Bukchon, the variety is staggering.
Seoul has a lot of soul, and you’re a massive part of it.

Seoul Weekend Update
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🖼️ ON GOING 🖼️

Ceiling Service Vol. 9: Listen, Rest, Drift (Yongsan) 
Mar 21 – Mar 22 | Layer 20 | 3 PM – 10 PM | ₩45,000 (Pre) / ₩55,000 (Door) 
This is the antidote to the Seoul hustle. Imagine a space with 30 Simmons mattresses, ambient soundscapes by yeesangyu & sooom, and total permission to do nothing. It starts and ends with meditation; in between, you can nap, draw, or just drift.

LICKSIP Friends Flea Market (Hannam) 
Mar 21 – Mar 22 | LICKSIP | Sat 12–5 PM / Sun 1–5 PM 
Ten friends, one massive closet clear-out. Expect everything from Bottega Veneta and Celine to vintage archival pieces and lifestyle brands like Tekla and Hay.
♣️ Perk: Spend money at the Licksip bar/cafe and get a ₩20,000 discount coupon for the flea market.

KYNE Solo Exhibition: ROUTE 3 (Cheongdam) 
Until Apr 4 | Shinsegae Gallery B1 | 10 AM – 6 PM (Closed Sun/Mon) 
Fukuoka-born artist KYNE brings his signature 80s-inspired "Neo-Bijin-ga" style to Seoul. Exclusive Alert 🚨 The gallery is releasing a limited edition print specifically for this exhibition. It’s available for purchase in-person only, limit one per person. If you're looking to start or grow a collection, this is a high-priority stop.

OFFCUT SEOUL: Zine Fair (Mapo) 
Mar 21 – Mar 22 | Layer Studio 11 | 11 AM – 6 PM 
A new zine fair that champions the raw process over the polished result. Scraps of paper, bold ideas, and creators who exist outside the algorithm. This is for the DIY lovers, the indie publishers, and anyone tired of the "aesthetic" crowd. Expect a restless, intriguing energy and a lot of loud, fearless expressions.

Damien Hirst: No Truth But All Is Possible (Jongno) 
Mar 20 – Jun 28 | MMCA Seoul | Ticketed 
The first large-scale solo exhibition of the world’s most provocative artist, Damien Hirst, finally arrives in Asia. Expect the iconic, the controversial, and the visually stunning. The MMCA shop is also dropping exclusive spin-art kits and merch, get there before the hype-collectors do.

Unknown Vibes Art Fair: THE BLOOM 2026 (Jung-gu) 
Mar 20 – Mar 22 | The Shilla Seoul 17F–18F | 10 AM – 7 PM 
Korea’s No. 1 hotel art fair is back. Over 500 artists and 68 independent galleries take over the 17th and 18th floors of The Shilla. It’s an immersive "stay-as-content" experience featuring preview exhibitions and celebrity docents.

B the B: Beauty For All (Dongdaemun) 
Until Jun 7 | DDP Market B2 | 12 PM – 8 PM | Free
A wellness and beauty exhibition that breaks boundaries. Explore how beauty blooms across gender, age, and nationality at DDP. A great visual palate cleanser before hitting the night events.

UPDOGS ONLY: THE PACK 001 (Seongsu) 
Mar 13 – Mar 22 | Platz2 | 10 AM – 6 PM 
A community-driven culture program featuring the MINUSPLUSwear preview (an extension of the Sun Woo brand). It’s a mix of fashion collection exhibition, performance art directed by Youngjun Shin, and installation.

Hypebeast 20th Anniversary: HYPEBEAST NEXT (Jamsil) 
Mar 13 – Apr 16 | Lotte Gallery Art Hall (Avenuel 6F) | Free
Two decades of street culture, distilled into one room. Co-curated with Lotte, this exhibition features legendary archives from Supreme, Takashi Murakami, and Virgil Abloh, alongside contemporary Korean artworks. There are even limited-edition pieces up for grabs.

🌍 THURSDAY — GLOBAL NAMES, SMALL ROOMS

• Becky G: Listening Party & Lounge (Samseong) 
  11 AM – Late | Ktown4u COEX (4F) | RSVP or Walk-in 
  A full day dedicated to Becky G. Catch her music videos and grab special drinks during the day. The Big Event: At 7 PM, "The Marathon Lounge" opens for a first-listen session of her unreleased track "Marathon" followed by an artist talk (we don’t think she will physically be there). Only 50 spots available, check the Google form in their bio.
  

• SCR In-Studio: Live Electronic Special (Itaewon) 
  8 PM – Midnight | Seoul Community Radio | Free
  A masterclass in hardware performance. ANSR and DJ Bowlcut host a night featuring KEEMTE and Mexican artist KUSTIKOV. No CDJs here: just drum machines, grooveboxes, and modular synths. Catch it live at the studio or on the SCR YouTube stream.
  

• TCHAMI @ SOAP (Itaewon) 
  10 PM – 5 AM | Soap Seoul | ₩35,000 (+1 Drink) 
  A rare club appearance by the man who defined a generation of House music. From Coachella to Tomorrowland, Tchami brings his "Future House" movement to the intimate basement of Soap. Backed by Yann and Fallens, this is the Thursday move for the history books.
  

• Danga Channel: Seoul Edition (Itaewon) 
  10 PM - Late | Bolero Seoul | ₩20,000 
  Belgian DJ Danga (Arte Antwerp) stops in Seoul for a high-energy mid-week session during his Asia tour. Joined by the Unborn Sounds crew and DJ Pool, this is the move if you want that European underground flavor in an intimate setting.

• Band Hits Night (Hongdae)
  10 PM - Late | Club FF | Free
  Ready to scream your lungs out? Thursday is for the guitar lovers. DJ Eddie is spinning a "Hits Only" set! No deep cuts, just the band anthems everyone knows by heart. If you’ve been craving that raw guitar, bass, and drum energy, this is your spot.

  ♣️Perk: Wear a band t-shirt and get 1 free cocktail at the bar.

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🤝 FRIDAY — WHERE SUBCULTURES MEET

• Hold A Vibe Vol. 3: "Mix It Up" (Itaewon) 
  9 PM – 2 AM | Bistro Mexi | Free (or ₩5k for Drink Coupon) 
  The Movement and MoveZay are back at Bistro Mexi. Games, prizes, and a special deal: ₩19,000 for unlimited nachos and tequila shots. It’s a community-first jam designed to get you dancing.
  

• XL Middleton & Moniquea: Modern Funk (Hannam) 
  8 PM – Late | Rosso Seoul | ₩45,000 (Pre) / ₩55,000 (Door) 
  The West Coast Funk legends land in Korea for the first time. If you love 80s-inspired synthesizers, vintage drum machines, and heavy basslines, this is unmissable. Kompakt Record Bar is also releasing a limited 100-copy vinyl collab for the night.
  

• Harley®-Nights Party (Hannam) 
  7 PM – 11 PM | Harley-Davidson Hannam | Free (RSVP) 
  The dealership transforms into an urban social hub for one night only. DJ sets by Ungkim and CitiJeong, 1800 Tequila pairings, and a heavy "Young Gen" vibe. Note: Ages 20–39 only. RSVP winners get a special gift set.
  

• Posture Club: 3-Year Anniversary (Itaewon) 
  12 AM – 7:30 AM | Hertz | ₩20,000 
  Three years of underground consistency. Posture Club celebrates with Berlin’s Chicaiza and Tokyo’s Zenta. Deep, hypnotic selections in a room where flash is strictly forbidden.
  

• UNDERCITY: Drumcode Curation w/ Wehbba (Seongsu) 
  9:30 PM – 4 AM | UNDERCITY | ₩28,000 
  Seongsu’s techno cathedral continues its Drumcode residency with Wehbba. Expect a masterclass in futuristic sound design and relentless rhythmic precision. Supported by Joris Turenhout, this is for those who want their techno dense, dark, and energetic. ₩20,000 entry free for those born between 2000–2007… lucky kids.
  

• Chanxer & Sounddict Project: Osaka x Seoul (Itaewon)
  10 PM - Late | Grain Haus | ₩30,000 
  An underground bridge between Osaka and Seoul. Featuring live sets from Ken Francis and Roh Yun Ha, this is a heavy collision of Japanese and Korean underground sound.
  

• Stoked & Stoned: Better Than Yesterday (Hannam) 
  8 PM – 4 AM | Stoked & Stoned (2F) | ₩10,000 
  The model agency Better Than Yesterday hosts a social night at S&S. A low-entry, high-vibe night with DJ sets from Youngseok and Gyusco. Great spot for the Sinsa/Hannam creative crowd.
  

• QUAN HILL PRESENTS: Ruby Savage (Hongdae) 
  10 PM - Late | Modeci | ₩20,000
  The second edition of the Quan Hill series brings London’s own Ruby Savage to the rooftop. Ruby’s sound is a masterclass in global groove: blending Detroit soul with London’s broken rhythms. A regular at Panorama Bar and Glastonbury, she’s bringing that high-tier European club energy to Hongdae.

What’s your Favorite Convenient Store in Korea?? 🏬
Andy Trust asked the good people of Seoul what their favorite Convenient Store was… all the answers were different ha. What’s yours? Drop a comment!

Korean Hip-hop Awards Mount Rushmore
We asked some of the artists present at the last Korean Hip-Hop Awards who was the GOAT. Check it out.

Interested in the Hypebeast Exhibition? 👀
We went to the opening of the Hypebeast Exhibition for the 20th year anniversary, you can check out our video if you were considering going.

BACK TO THE WEEKEND UPDATE

🏃🛍️🪩 SATURDAY — RUNS, MARKETS & RAVES

• Miners Tacos & Tequila: Grand Opening (Jongro/Euljiro) 
  8 PM – 2 AM | MINERS | Free
  After a three-month soft opening, Miners is officially throwing its Grand Opening party. While most spots stick to the Itaewon-Gangnam bubble, Miners is holding it down in the heart of Jongro 3-ga / Euljiro. It’s a local, vibrant neighborhood that perfectly matches their new pivot to a full-blown fiesta featuring R&B, House, Dancehall, and Reggaeton. If you want a night fueled by tacos, tequila, and heavy bass in one of Seoul's most authentic districts, this is the move.
  

• K-Beauty Morning Rave Vol. 10 (Bukchon) 
  8 AM – 10:30 AM | YLESS Bukchon | Free (RSVP) 
  The "Morning Rave" is back with even more caviar than before. Silent disco zones, free caviar finger food, and coffee. There’s even a personal color and makeup experience on-site. Apparently, 120–130 BPM is scientifically proven to support "slow aging". Dance your way to better skin!

• ¡TAMALES! Pop-Up (Noksapyeong) 
  From 5 PM | 448 by Southside | Free
  The collaboration we’ve been waiting for: Bearfoot Gardens is taking over 448 for a one-night-only Tamales pop-up. Pair these authentic bites with high-tier drinks featuring Catrina Tequila, La Cava Tequila, and Koch Mezcal. Show up early before they sell out!
  

• Tokyo Meets Seoul Vol. 9: City Pop Vinyl Night (Gongdeok) 
  8 PM – 11:20 PM | Vanguard Record Bar | Free 
  As spring settles in, Vanguard hosts a cross-cultural vinyl exchange focused on the mellowest 70s and 80s City Pop from both Japan and Korea. This edition brings together three Tokyo-based crate-diggers: Salt & Pepper, Ra-yan, and Shingo Akasaka, alongside Seoul’s own Nostalgia and Mina. Peace, nostalgia, and analog warmth. Perfect for those who want to sway before the heavier night sets begin.
  

• The Jonnybirds Live (Itaewon) 
  7 PM – Late | Taco Amigo | Free / Open Mic 
  Tacos, drinks, and a three-way musical blend of Nirvana, Radiohead, and indie acoustic vibes. The Jonnybirds take the stage at 8 PM, followed by an open mic and karaoke session at 9:15 PM. High-energy, chill vibes in the heart of Itaewon.
  

• BIRTH: The Biggest Birthday Party (Itaewon) 
  10 PM – Late | Grain Haus | ₩20,000 
  Hosted by Ayla, Hwakyoung, and Kkaengz. The dress code is Sexy Black. Expect a high-energy room where no one cares how you dance… as long as you dance!
  

• XL Middleton & Moniquea Vinyl Set (Seongsu) 
  9PM - Late | Kompakt Record Bar Ver.3 | Free
  Following their live performance at Rosso on Friday, the West Coast Funk icons move to Kompakt Record Bar for a special all-vinyl set. As owners of LA's Salt Box Records, XL Middleton and Moniquea are the definitive authorities on Modern Funk. Special: Limited edition records will be available for purchase on-site! Essential for the collectors.
  

• RAVE NIGHT (Seongsu) 
  9 PM - 3 AM | S-Factory D 1F | TBA 
  A massive collaboration designed by DJ HYO (SNSD's Hyoyeon) and global artists. The theme is "Harmony" (Hwa:Hap), bringing different musical "roots" together into one unified rave energy. S-Factory is a legendary industrial space; expect the production to be top-tier.
  

• Girls Gone Wild x Zora Jones (Itaewon) 
  10 PM - 4 AM | Cakeshop | ₩25,000 
  Fractal Fantasy co-founder Zora Jones lands at Cakeshop. Her sound oscillates between fragility and ferocity: pure futuristic club design. Supported by the GGW crew (Dayoung, Bokchoii), this will be a night of weighty basslines and world-building.
  

• 99 Brims Anniversary: Black & Purple (Hongdae) 
  10 PM – Late | Club Ming (Formerly Onyx) | ₩20,000 
  The crew known for the "sexiest vibes in the city" celebrates their anniversary. Strictly Hip-Hop and R&B with live performances by our friend Jword and Reidaneon. Dress Code Black & Purple and free entry before 11 PM.
  

• PULS Presents: JJ Mahoney’s (Hannam) 
  8 PM – 2:30 AM | Grand Hyatt Seoul | ₩20,000 – ₩30,000 
  High-end energy at the Hyatt. DJ Roots leads a curated roster of rising stars for a night of seamless transitions and top-tier vibes. All tickets include 1 free drink.
  

• St. Patrick’s Party in Hongdae (Hongdae) 
  10 PM – 1 AM | Cortes | RSVP via Bio 
  Don't spend St. Paddy's wishing you were back home. The Kim Sisters are bringing the Irish spirit to Hongdae. Dress Code: Something Green. Expect international vibes and madness.
  

• Patagonia Garosugil Run (Sinsa) 
  Starts 8 AM | Patagonia Garosugil Store | RSVP via Bio 
  Kick off your Saturday with a community-focused 5km casual run. The crew will meet at the Garosugil store and head out to Jamwon Hangang Park to wake up the body. Once the run is done, they’ve got snacks prepared for everyone to refuel and connect.

  PS: This is a popular one for the morning crowd, so make sure to sign up through the link in their bio.
  

• French Touch: Back in the Club (Itaewon) 
  11 PM – 5 AM | Arga Seoul | ₩15,000 
  Celebrate the legacy of French House (Deep, Acid, Funk). Featuring a lineup of local heavyweights Cozyhoon and Sun of June, this is for the heads who want that 90s Parisian disco-house energy.

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🎨 SUNDAY — WINE, ART & WIND-DOWNS

• MY PACE MORNING: Open Road Sports (Yeouido) 
  7 AM – 9 AM | Yeouidae-ro ~ Mapo Bridge | Free 
  Imagine a busy Seoul highway transformed into a playground. MY PACE MORNING is a community sports program where you own the road. Whether you’re running, cycling, walking the dog, or pushing a stroller, this is about moving at your own speed before the city fully wakes up. There’s even a "mobile fitness center" at the Culture Plaza for those looking for a guided workout. The Route: From Yeouidae-ro across the Mapo Bridge. High energy, fresh air, and a rare view of the Han River without the traffic.

  How to Join: No registration required for the March 22nd session, just show up at Yeouido Park (Culture Plaza) and start moving.
  

• Spring Potluck Party: Natural Wine Tasting (Euljiro) 
  3 PM – 6 PM | PER | ₩40,000 | RSVP via DM 
  Importer Aboire Vin and PER are hosting a cozy, communal Sunday afternoon in the heart of "Hip-jiro." This isn't your stiff, formal tasting, it’s a potluck. Bring a small snack to share (cheese, crackers, or even your favorite convenience store pairing) and dive into a curated lineup of 20 different natural wines.

  ♣️ Perk: All wines tasted during the event are available for purchase at a 20% discount.
  

• Sofia Kay: First Solo Night (Mapo) 
  6 PM – 8 PM | KiTbetter Flagship Store B1 | Limited Entry 
  The rising singer-songwriter Sofia Kay who has worked with TXT, TWICE, and aespa finally takes the stage for her first solo show in Korea. No tickets are sold. Entry is limited to the first 25 people who purchase her kit album (₩16,900) on-site. Get there early.
  

• All That Jazz 50th Anniversary: All Day Jazz Show (Itaewon) 
  2 PM – 4 PM / 7 PM – 9 PM | Idles & All That Jazz | ₩20,000 Celebrating five decades of the first jazz club in Korea. Catch special performances at Idles on Sunday (and All That Jazz next week). Food and drinks are available during the sets: the ultimate sophisticated Sunday wind-down.
  

• Red House: Chill Vibe Takeover (Samgakji) 
  8 PM – Midnight | Knocker Upper | Free
  Close out the weekend with a heavy dose of soul at Samgakji’s favorite standing bar. Red House hosts their first official party, bringing together a lineup of friends for a night of live performances, groovy DJ sets and the fine cocktails of Knocker Upper.